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UArizona Health Sciences Reaches into the Future of Health Care

UArizona Health Sciences Reaches into the Future of Health Care

It’s an exciting time for the University of Arizona Health Sciences as we reshape the future of health care — in classrooms, laboratories, the community and beyond.
This is an exciting time for the University of Arizona Health Sciences as we reshape the future of health care.

The University of Arizona Health Sciences has launched a new television, digital and social media campaign that highlights the academic medical center’s strategic initiatives.

NASA Astronaut Serena Auñón-Chancellor (photo courtesy of Space Tango)“This is an exciting time for the University of Arizona Health Sciences,” said Michael D. Dake, MD, senior vice president for UArizona Health Sciences.

“We are moving forward on multiple fronts as we endeavor to reshape the future of health care and address critical health care challenges across our state and around the world — challenges that certainly are daunting, but that also are providing us with unprecedented opportunities to excel in education and research in more and better ways than ever before,” Dr. Dake said in a message announcing the launch of the effort. The effort — called “Tomorrow is here” — will highlight the continuing achievements of Health Sciences for longtime supporters, and will present the academic medical center to those who are less familiar with the institution.

“We are seeking to make discoveries that until now have been considered beyond the horizon.”
Michael D. Dake, MD, senior vice president for UArizona Health Sciences.

“Tomorrow is here” targets specific audiences across Arizona and at peer academic medical centers, as well as the general public. In addition to a 60-second TV commercial, Health Sciences has developed a supporting website, which will feature stories showing the ways it is making a difference in five key areas: next-generation education, precision medicine for all, making wellness ageless, creating defenses against disease, and new frontiers for better health.

Some of those stories describe:

“We are seeking to make discoveries that until now have been considered beyond the horizon,” Dr. Dake said. “Our students are already immersed in the world of tomorrow — the one they will enter when they graduate. Our researchers are making discoveries that will affect the community’s health tomorrow — and looking ahead to make these discoveries even more powerful.”

Tomorrow Is Here converts Health Sciences’ strategic initiatives into compelling storytelling.

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