Social Media Toolkit
U of A Health Sciences Guidelines for Official Social Media Use
This toolkit is designed to help employees of the University of Arizona Health Sciences and our colleges, departments, centers and other units be strategic and successful on social media. This includes being aware of the rules and strategy that govern social media use at the U of A Health Sciences and the resources that exist to help you. If you have a question about this toolkit or social media use, please contact Lesley Merrifield at merrifield@arizona.edu.
- Facebook Help Center
- Facebook Pages Basics
- Facebook Groups Basics
- Organic Reach on Facebook
- How NOT to post on Facebook
- Tips for Posting High Quality Content
- Facebook Advertising Features
- How to turn captions on for videos on Facebook
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- Instagram Help Center
- Instagram Sharing Photos and Videos
- Instagram Creator Tools
- How to use hashtags on Instagram
- Create a Collaborative Post on Instagram
Snapchat
Threads
BlueSky
YouTube
Wikipedia
- Conflict of Interest Guidelines
- Best Practices for Editors with Close Associations
- Wikipedia: Notable person survival kit
- Wikipedia:Citing sources
Data and Research
- Measuring Success on Social Media: Metrics
- Social Media in Health Science Education: An International Survey
- Pew Research Center's Internet and American Life Project
- Journal of Medical Internet Research
Image Resources
- Adobe Free Stock
- CDC's Public Health Image Library (PHIL)
- Freeimages.com
- MorgueFile
- Pixabay
- Pexels
- Pixnio (medical- and science-related images)
- Flickr Advanced Search (select Creative Commons at the bottom of the search page)
Captioning
- Headliner.app (free pro version is available with proof of higher education affiliation)
Music Resources
Design, Charts and Infographics
Other Tools and Resources
- The Healthcare Hashtag Project (Symplur)